This is a bit of a loaded question. Your website homepage should NEVER be used as the landing page for any campaign. You will always get better results by having a special landing page which is optimized for you specific campaign. On the other ...
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The importance of good business systems is crucial to any organization. If you haven’t read the E-Myth by Michael Gerber, I highly encourage you to do so. Organizations lacking good business systems are wasteful, have a hard time retaining ...
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Social Media is still making a big stir. Most people have heard of social media, and think that it’s essential in their marketing, but have little idea of how it works. For most people, and especially B2B companies, we recommend to stay away ...
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Google introduced Re-marketing to their Adwords platform quite a while ago, yet it still seems to be a little known feature. Re-marketing is INCREDIBLY effective though. With regular PPC, you have ads showing, which people see when ...
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When Google introduced Quality Score (QS) in their Adwords PPC platform, it created a lot of buzz. And lots of buzz there is still. The theory is sound. Your ad should be consistent with the search terms, and with the landing page. If someone ...
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When embarking on either a PPC campaign, or an SEO effort, the question of keywords usually comes up (it should anyway). Keywords are not words in the traditional sense, but rather phrases. Although “Key Phrases” would be a much better ...
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A lot of people are surprised to find out that real Search Engine Optimization (SEO) can be rather expensive, especially since there are so many websites promising top rankings for a very cheap price. But WHY is SEO expensive? Let’s take a look at ...
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It’s still amazing to see how many people believe that the Internet is a magical sales machine. I don’t know if this is why there are so many get-rich-quick schemes online, or because of it. Marketing, whether online or offline, hasn’t changed ...
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We’re almost in 2012, and yet Search Engine Optimization still seems like witchcraft to many. At the heart of it, SEO is not difficult or complicated. For on-page optimization there are a few must-do’s, and when it comes to off-page ...
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As business owners, our primary responsibility is to the bottom line. And to have a bottom line, you need sales. Like primitive man went about obtaining needed food, we need to generate sales leads. For food, our options were hunting and ...
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