When Saving Money on Web Design Costs you Money

Over the last almost two decades, I've had a lot of clients with low budgets who tried to save money on their initial website. To a large degree, we lost a lot of this business, because we generally don't compromise, and want to ensure all of the work we do is beneficial to the client.

Looking at the end result of what these clients had at the end of the day (and I call them clients, because most came back), some of their sites weren't too aweful. Some were even pretty.

But they all had an underlying commonality: they didn't WORK. These cheap sites had no business sense, and were very inefficient at converting visitors to customers.

Many of these clients went on to using pay-per-click advertising to get traffic, which is the natural next step. Their budgets typically ranged from $500 - $2000 per month.

Most of this was wasted money.

If you're spending $2k per month on advertising, and you get no business out of it, then it's wasted. Over 12 months, that's $24,000 wasted. All because they wanted to save a few thousand for their website.

If they had good websites to begin with, their $24k in advertising would easily have translated to $48k or more in new business.

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