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:: Volume 3, Number 4 – April 2003 ::
Welcome to the Globi Web Solutions Newsletter! Please let us know if you wish to receive this in a text only format by sending
us a blank email at textnews@globi.ca This electronic newsletter is published monthly and distributed to small and medium sized business owners, internet marketers, and webmasters who have asked to receive it. Thanks for
joining us!
IN THIS ISSUE:
1. Editor's Remarks
2. Feature Article - Web
Development: From Foundation to Future
3. Web Site Tip - Gone in 4
Seconds!
4. Marketing Tip - How to Use
Feedback as a Future Prospect
5. Web Site Faux Pas - Size
DOES Matter!
6. Feedback
7. Globi Special!
I'm sure a few of us will be looking forward to this Easter weekend.
So where did Easter start anyway? Well basically history tells us that it's a combination of Pagan and Christian practices. But before the advent of Christianity, there was an Anglo-Saxon goddess of Spring who was celebrated. Her symbols were the rabbit and the egg which represented fertility, new life, and Spring. So, to encourage the people to celebrate this as a Christian event, it was integrated with the observance of Christ's death and resurrection.
By the way, this goddess' name was Eostre and, of course, it's easy to see how the celebration of Eostre has become what we enjoy today as Easter.
So what's in a name? If you have a funny or interesting story behind the name of your company, lets hear it! Send it to name@globi.ca and we'll be sure to publish the best story in next month's Issue. Who couldn't use a little publicity or name branding!
by Globi Web Solutions
It is no surprise these days that in order to remain competitive, it is becoming more and more essential for businesses to have a presence on the Web. Equally important to finding your way to the Internet is gathering quotes to gain an accurate understanding of the investment associated with your specific web development. The result, however, is a wide range of pricing quoted for seemingly the same services but likely the result of some web developers not taking the entire scope of the project into consideration.
Well, you might be interested to know that Web Development is no different than building a house. You work from a blueprint, talk to your builder throughout the construction, and periodically check the work in progress to ensure that it's proceeding as you had instructed. A reputable Web Developer will provide you with a framework of what is to be involved with your website, consult with you on current and future requirements, and furnish you with periodic updates as to the progress of your site development.
One of the most important factors to address during construction is the building of a good foundation that can support the house, plus any future additions. You also need someone who is competent enough to do the whole job from start to finish as well as accommodate any changes in the process. Again, these are also the qualities you should look for in a Web Developer - someone who will be with you for the whole process and beyond.
The same goes when making additions to you website. When the success of your business demands that you add a new page or even e-commerce or something, you shouldn't have to recreate your website from scratch. A well-constructed website should easily allow the expansion of features and functions that only an experienced web developer would have had the forethought to take into consideration when initially creating your website. After all, when you decide to have an addition to your house, you don't tear it down completely and then build a new house! Why then endure that expense with your website?
So remember, slouch on your foundation now and pay later or, like building a house, consider that it is far more economical to count on a skilled and reputable web developer to take care of all your business' web needs - now and in the future.
Gone in 4 seconds!
A recent survey by DigitalIsland.com found that we now have only 4 seconds to grab visitors' attention before they decide to leave or stay, compared to previous surveys finding an 8-second norm.
What does this really mean? Should it take an entire web page less than 4 seconds to load? No. But, here are some questions to consider when checking your website.
- How quickly can you start seeing ANYTHING on the page?
- What pops up first?
- How quickly can you begin to read any text?
- How quickly can you tell what the site is about?
Observe yourself and your friends. When you open a site, do you wait for every single image to load, or do you start looking at what loads immediately? I suspect you start looking at whatever text you see initially toward the top of the screen. (Studies show this, too, for people speaking languages that read from left to right, top to bottom.)
Globi's Unbelievable Offer! (You wouldn't believe what I had to do to offer this to you)
If you currently have an annoying and redundant Entrance Splash Page, Globi Web Solutions will remove it for only $99!
No kidding! - This is an Unbelievable Value but You Must Respond with the next 24 hours to receive this offer.
Call us Right Now at: (403) 229-3800 !!
or email us at: unbelievable@globi.ca
How to Use Feedback as a Future Prospect
What do you do with the questions, comments and suggestions that you receive from your website visitors? Let's hope that you keep all the information you receive in a database for future prospects. How does this work you may ask.
Well, it's really quite simple. Take a look at the information received and see if there is anyway you can help by offering a special on your product or service. For example, if you get a lot of inquiries on widget 'A', send a promotional email to those visitors who showed interest and offer a discount if they buy widget 'A' now.
If time allows, contact each visitor to let him or her know how much you appreciate their feedback and see if there was anything you could do for them now. If not, ask if they would appreciate receiving you e-Newsletter or future specials.
Capture your visitors and clients with a Free Newsletter with Newsletter Archive system on your website! Just go to mojo.skazat.com
Need help installing it? Just call Globi Web Solutions at (403) 229-3800.
Discover the huge benefits of your own eNewsletter!
Size Does Matter
From time to time, we come across websites that work against their visitors' surfing enjoyment and so each month we cover some of these faux pas to avoid.
Try reading text as small as this for a period of time. This is the size of text that some websites use to impart information to their visitors. As you can see, not only is this annoying but it is also a great way to lose potential clients. Oh forget it!! This is just to hard to read.
Know your demographics. What visitors am I trying to attract?
If I'm selling Ferraris on the web and my target market is 50+ year-old men then, 1) I know that they can't see as well as they use to and, 2) 1 in 12 of them are going to be colour blind.
So know who your market is and show them that you respect their needs!
Let Globi help your website appeal to your potential clients!
Find out more at www.globi.ca.
"Just to let you know that I'm pleased with the job you have done for me and that the most important aspect is the support and speed of help when I have a problem or question."
Ron Priest - HomeHaven.ca
Have a question or comment?
email feedback@globi.ca
We're always happy to hear from you!
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With Globi's Build-Your-Own Templates you get:
- The Power to Build and Change Your Own Site
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Simple & Affordable Web Solutions for Small Businesses.
Just try it! www.globiTemplates.com and get your first month Free!!
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Hey - share the Wealth!
People you care about could be benefiting from the wealth of
information on new and solutions on the Web. So help them by
forwarding this issue of Globi Web Solutions Newsletter!
Privacy
As our subscribers, we
respect your privacy and will never make our mailing list publicly accessible.
Until next month, we remain your humble messenger to the internet.
Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca
Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this
newsletter may be reproduced in whole or in part without the
inclusion of Globi Web Solutions' Reprint Permission
below.
Reprint Permission
Although this material is subject to copyright, please feel free
to reprint this publication, in whole or in part, in your company
publication, in training, presentations, or wherever you feel this
would be of benefit. This also holds true for members of the media.
All we ask (actually, we insist) is that you use the following credit line:
Reprinted with permission from Globi Web Solutions, a leading
Website Design and Development Company based in Calgary.
For further resources and
information, go to globi.ca.
Copyright © 2010 Globi Web Solutions.
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