:: Volume 5, Issue 7.2 - August 19, 2005 ::

Thank You for Your Interest in Empowering Your Business on the Web
And thank you for your interest in receiving this newsletter.

Late Breaking News on Google!

Changes at Google HQ: Adwords PPC Revisited

Google has just implemented THE MOST SIGNIFICANT CHANGE to AdWords, their Pay-Per-Click (PPC) Engine, in a long, long time. The pervious 5 cent minimum bid and 0.5% minimum click-through rate has now been replaced with a "Quality Score" system where "Inactive" keywords have higher minimum bids. This is now a much more traditional model, where once again the all-mighty dollar out-beats quality. Has Wall Street finally taken over Google headquarters?

So Globi's reviewed the Pros and Cons for you right here:

On the plus side, your keywords will no longer be mysteriously deactivated the second you post them (a phenomenon that has plagued advertisers for years now). Even better though, since the 5c minimum bid has been dropped, advertisers can now bid as low as ONE CENT! Obviously this would only work for really tightly-niched, less competitive keywords.

On the down side though, this change means that PPC in general will become more expensive for those who don't really know what they're doing. So what that means now is because money will now prevail over the quality of each PPC campaign, most advertisers will simply just randomly throw in more money, thereby pushing the top bid prices up for keywords.

Having said that, it is now even more important than ever before to work on your PPC campaign intelligently and proactively. Do this, STICK WITH IT CONTINUOUSLY and you will see results. Or, recognize where your own talents lie and get a professional to manage your campaign for you.

But don't fret. Even with this change, Google's Adwords system is still the most cost effective way to get prospects to your website in an immediate and measurable way.

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Until next month, we remain your humble messenger to the internet.

Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without the inclusion of Globi Web Solutions' Reprint Permission below.

Reprint Permission

Although this material is subject to copyright, please feel free to reprint this publication, in whole or in part, in your company publication, in training, presentations, or wherever you feel this would be of benefit. This also holds true for members of the media. All we ask (actually, we insist) is that you use the following credit line:

Reprinted with permission from Globi Web Solutions, a leading Website Design and Development Company based in Calgary. For further resources and information, go to globi.ca. Copyright © 2010 Globi Web Solutions.