Globi's Newsletter :: Volume 5, Issue 9.1 - October 2005 ::

Thank You for Your Interest in Empowering Your Business on the Web
And thank you for your interest in receiving this newsletter.

Why you should not do SEO

OK - that title may be a little harsh. We're not suggesting not to do SEO (search Engine Optimization), we're simply suggesting there are more effective ways to tune your site and increase targeted traffic.

So we know this much: SEO (Search Engine Optimization) is the act of tuning a website to rank highly in natural (organic) search results. The process involves tuning titles, headings, and visible text copy, to include those keywords and phrases that your specific visitors would be searching for to find your products and/or services, and then further insure that where your visitor lands is congruent with what they were in fact searching for.

SEM (Search Engine Marketing) is about using some or several of the tools available to you to advertise your website to generate traffic in various ways.

PPC (Pay-Per-Click) advertising for example is one form of SEM, and when done correctly, includes tuning of landing pages to maximize the conversion rate of visitors. Thus, SEO is a natural side-effect of a well implemented PPC campaign.

So while tuning a page can be a costly endeavor, and is often a hit 'n miss affair, if done with a PPC campaign, the increase in purchased traffic over just doing SEO will far more quickly realize results, and thereby allow you to prove your strategy scientifically, and rapidly.

In the end, once you have a positive return on investment, you'll probably not want to stop your PPC campaign - and why would you! Even if you do stop, you should still realize an increase in residual traffic just as if you had performed SEO.

Hey - share the Wealth!

People you care about could be benefiting from the wealth of information on new and solutions on the Web. So help them by forwarding this issue of Globi Web Solutions Newsletter!

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Until next month, we remain your humble messenger to the internet.

Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without the inclusion of Globi Web Solutions' Reprint Permission below.

Reprint Permission

Although this material is subject to copyright, please feel free to reprint this publication, in whole or in part, in your company publication, in training, presentations, or wherever you feel this would be of benefit. This also holds true for members of the media. All we ask (actually, we insist) is that you use the following credit line:

Reprinted with permission from Globi Web Solutions, a leading Website Design and Development Company based in Calgary. For further resources and information, go to globi.ca. Copyright © 2010 Globi Web Solutions.