:: Volume 5, Issue 10 - November 21, 2005 ::

Thank You for Your Interest in Empowering Your Business on the Web
And thank you for your interest in receiving this newsletter.

Magic Pills

In every industry people seem to believe in 'magic pills' - the cheap and painless quick-fix solution to a specific problem.

Yes, it's easy for us in this internet industry to laugh at offers of $100 to get a website listed in the top of search engines. But how is the layperson supposed to recognize this irrational offer?

Similarly, we've all heard of these examples:

"Work at home opportunity - make $1000 per week filling envelopes. No education or experience necessary!"

Sound familiar? Ever tried one of these businesses? Did they work? Well if they did, you'd probably be reading this message on your laptop or PDA while sipping on a pina colada on the beach in the Bahamas.

Or perhaps you've heard this one:

"Scientific breakthrough formula in fat-loss. Just take one capsule with each meal and the pounds will melt off. No need to get sweaty in the gym."

Or this one:

"Space-age technology in this exercise equipment allows you to work every muscle group in your body. Get the body of an Adonis with only three 20-minute workouts per week."

Ha! Ever fall for this? Did any of these "systems" work? No! Because if they did, you'd have the body of a god while eating pizza, swilling a beer, and never having to exercise... while reading this Newsletter from the beaches of the Bahamas.

Are they amazing breakthroughs? No. Just a bunch of B.S.!

If a stranger in a nice suit knocked on your door at home and offered to sell you a bottle of little white pills that will cure your flat feet, baldness, arthritis or visual astigmatism for only a $100, would you put that unknown, untested chemical in your body? Of course not.

*Disclaimer: WOW! Soap is not and, most likely, will never be an actual product.

So why then do rational, sane people think they can get traffic to their website by the same 'magic pill' approach? If a professional company who can meet you in person (just like a personal trainer or a doctor) tells you that it will take a lot of time and money to achieve the desired results, why would you believe that little ad on the internet or the one that just dropped in your Inbox that promises no less than a million visitors if you just throw a $100 at it?

Can you think of any legal, legitimate, straight-up, logical, way that $100 can translate into millions of visitors or top search-engine positioning? I can think of only one way --- when that $100 of your hard-earned money gets you an hour or two of hard-done labor. And although it's not enough to result in a "flood" of traffic it's certainly a more realistic investment with a more tangible return.

So it all boils down to that commonsense adage --- If it seems too good to be true, it usually is.

While successful website promotion begins with the planning and production of your website, from the moment you decide you need a presence on the World Wide Web, you must also begin planning, preparing, and budgeting for its successful overall marketing program.

Hark! Is that the sound of Jingle Bells approaching?

Globi has your Season's Holiday eCards!

View our Holiday eCards

Consider the impact your corporately branded eCard will have on your clients:

• Fun and impactual
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Don't delay! Order your personalized Corporate eCards for only $89.

Hey - share the Wealth!

People you care about could be benefiting from the wealth of information on new and solutions on the Web. So help them by forwarding this issue of Globi Web Solutions Newsletter!

Privacy

As our subscribers, we respect your privacy and will never make our mailing list publicly accessible.

Until next month, we remain your humble messenger to the internet.

Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without the inclusion of Globi Web Solutions' Reprint Permission below.

Reprint Permission

Although this material is subject to copyright, please feel free to reprint this publication, in whole or in part, in your company publication, in training, presentations, or wherever you feel this would be of benefit. This also holds true for members of the media. All we ask (actually, we insist) is that you use the following credit line:

Reprinted with permission from Globi Web Solutions, a leading Website Design and Development Company based in Calgary. For further resources and information, go to globi.ca. Copyright © 2010 Globi Web Solutions.