:: Volume 5, Issue 11 - Demeber 9, 2005 ::

Thank You for Your Interest in Empowering Your Business on the Web
And thank you for your interest in receiving this newsletter.

Reducing SPAM and tracking STATS

As some of you may have noticed, there's been a fair amount of spam floating around the internet these days.

Who am I kidding? These days there's TONNES of spam out there! Fighting spam has become a multi-billion dollar industry. Unfortunately spam is a multi-multi-billion dollar industry, so it's still winning.

You might recall, a few issues ago we spoke about Contact Forms, and what can be done about the small trickle of spam that come in through these. By far though, there is more spam coming in via regular email. The major issue is that when you publish an email address anywhere, it will be found and consequently, added to spam lists.

How do they do this? Well, little software programs (called spiders or bots), traverse the internet in search of email addresses. These programs today are even clever enough to see past masking using JavaScript or text obfuscation (eg john[at]domain[dot]com).

So here at Globi's R&D department, we recently discovered that with most email clients, an email link can be redirected, thus allowing us to hide the email address in a way never before seen.

And as yet another safety measure, if you absolutely must publish an email address on your site, do it as an image so that harvesters cannot understand it. Combined with a redirect, this address can still be clickable now.

Globi's KlikStats application can also be used successfully to hide email addresses by making them a redirect. In fact, not only does it do a nice job of reducing spam, but it also adds the ability to track statistics.

With KlikStats, you can count how many times a page is seen or a link is followed. This is extremely useful in tracking traffic through your website and, in turn, is an invaluable tool in increasing conversion rates and sales on your site.

This is essentially how it works: To truly take advantage of the features of KlikStats, you can set up multiple landing Pages on your website for marketing campaigns, and then measure which Pages generate more leads or sales. After enough numbers, you can remove the losing Page and replace it with a new one. This technique of continually competing with yourself in this manner is called Split Testing and is used by all successful marketers.

By the way, to get Globi KlikStats licensing on your own website for FREE, simply contact your Globi Developer directly. The only thing you pay for is setup of as many links as you'd like to track and any additional training you might need. (** KlikStats requires a Globi Pro Hosting Plan or above with a MySQL database).

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Until next month, we remain your humble messenger to the internet.

Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without the inclusion of Globi Web Solutions' Reprint Permission below.

Reprint Permission

Although this material is subject to copyright, please feel free to reprint this publication, in whole or in part, in your company publication, in training, presentations, or wherever you feel this would be of benefit. This also holds true for members of the media. All we ask (actually, we insist) is that you use the following credit line:

Reprinted with permission from Globi Web Solutions, a leading Website Design and Development Company based in Calgary. For further resources and information, go to globi.ca. Copyright © 2010 Globi Web Solutions.