:: Volume 6, Issue 3 - April 5, 2006 ::

Thank You for Your Interest in Empowering Your Business on the Web
And thank you for your interest in receiving this newsletter.

Don't you find during spring time that there's a certain sense of renewed growth in the air? Well, that's certainly no different in the business world either. The phones ring more often, the conversations are more energized. So who can resist jumping on that virtual coat-tail and riding it!

In keeping with the spirit of spring, it seems our friends at Google have also been experiencing some new growth specifically related to their on-line marketing menu.

Read on.

Has Google shot itself in the foot with a small-caliber miscalculation?

Google has just released a new flavor of their Pay-per-Click (PPC) Adwords engine for the beginner marketer called the "Starter Edition" of Adwords. The intent of this simplified interface is to allow small businesses on a limited budget and a lack of technical resources within their network to get a PPC marketing campaign up and running very quickly.

Currently this is only available in the USA, however the Starter Edition will soon be available to the rest of the world.

The interface has been simplified to allow the advertiser to set up a single ad, running on a set of fixed keywords, and a set monthly budget. When the budget runs out, the Ad will simply stop running.

This is not good and, frankly, is almost as bad as traditional print advertising. I.E. Buddy pays for an ad in the newspaper which, once gone to print is set in ink. No tweaking of the words, no adjusting of the target market. Just hope of the best and pay for your time.

What makes Pay-Per-Click so powerful, if done properly, is that it is so flexible and you can monetize a return almost instantly. Some of the specific aspects of Adwords which make PPC so powerful, is the ability to run competing ads (for comparison purposes) and be able to specify spending limits on a per-keyword basis.

The Adwords Starter Edition will now allow advertisers with little or no knowledge of the clever strategies of PPC to start advertising on the Google network with just a little too much ease. Hey, we're all for empowering the people - but remember what they say: a little knowledge can sometimes be a dangerous thing.

Our concern at Globi is that many smaller advertisers will try this route, spend a few thousand dollars, get little or no return on their investment, give up, and for the rest of their online lives have nothing good to say about Google and/or PPC marketing ever again. That would be a great loss, both for themselves and anyone their voiced opinion might possibly influence.

So what should you do?

Get a professional to manage your campaign, and yes, your initial outlay may be higher, but your chance of launching a successful campaign and in turn getting some precious return on your investment is much, much higher. As with anything, working alongside a pro will also give you more insight into PPC that you would not otherwise have gotten.

Did you know...

Globi Web Solutions is a market leader in managing Google PPC campaigns. Let us show you the amazing benefits of scientific methodologies such as day-parting and ad positioning, and you'll be pleasantly surprised how much more effective and how much less expensive your campaign can be in the long run.

Contact Globi today to take your sales and marketing to a whole new level. Call toll free at 1-866-569-7728 or email Tim@Globi.ca

Hey - share the Wealth!

People you care about could be benefiting from the wealth of information on new and solutions on the Web. So help them by forwarding this issue of Globi Web Solutions Newsletter!

Privacy

As our subscribers, we respect your privacy and will never make our mailing list publicly accessible.

Until next month, we remain your humble messenger to the internet.

Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without the inclusion of Globi Web Solutions' Reprint Permission below.

Reprint Permission

Although this material is subject to copyright, please feel free to reprint this publication, in whole or in part, in your company publication, in training, presentations, or wherever you feel this would be of benefit. This also holds true for members of the media. All we ask (actually, we insist) is that you use the following credit line:

Reprinted with permission from Globi Web Solutions, a leading Website Design and Development Company based in Calgary. For further resources and information, go to globi.ca. Copyright © 2010 Globi Web Solutions.