:: Volume 6, Issue 6 - July, 2006 ::
Thank You for Your Interest in Empowering Your Business on the Web
And thank you for your interest in receiving this newsletter.
Editor's note:
We are extremely excited to announce that Globi has officially expanded our sphere of influence to Mexico. So, first and foremost, I want to personally welcome our newest readers to Globi's Newsletter by saying,
"Bienvenido a bordo! Esperamos compartir con ustedes información y recursos."
While we've been at this gig for over a decade now, it never ceased to impress me as to how small this world has become due, in part, to this amazing industry of the World Wide Web.
Featured Article:
"Do your Homework!"
 Haven't we all heard those words since we were old enough to be burdened with ten pounds of homework by our 'cruel and nasty' teachers? But let's face it, even a stock broker still needs to do his homework on a company before recommending its stock to his clients. A fast-food franchisee needs to research a potential location & market before building a restaurant. Nike even does their homework on consumer trends before creating a new product. So call it what you will; "Homework", "Market Research" … it still needs to be done if you want to experience any success.
This is no different when it comes to your website developments.
You may recall from previous issues the discussion of the search for the almighty magic pill to solve all your SEO and SEM problems and its inherent difficulties, but it seems that there are many people still searching for that quick-fix for website riches.
What's troubling is that many companies will still hire SEO consultants with questionable practices, against the advice of proven professionals. Why? I can only guess that the SEO consultant's sales pitch is good, the price is low or the promises too big to walk away from.
Maybe people think "what could it hurt?" or "let's give it a chance and see".
Perhaps we can compare this reasoning with speeding; You can drive faster than the speed limit for many reasons. Maybe you didn't see the sign. Maybe you're aware of your speeding, but are willing to take the chance. Whatever the reason, when you get caught, you'll get fined, and no excuse will work. Didn't see the sign? Tough luck. Saw the sign and ignored it? Even tougher luck.
The same holds true for how you "drive" your website.
Google's Search Engine Optimization (SEO) Guidelines state that "you are responsible for the actions of any companies you hire." That means if an SEO company were to build 'doorway pages' directly on your own domain (a bad thing to do) your site could be removed from Google's listings as a result. And remember, upsetting Google is like telling the biggest kid on the block that he's ugly and his mother dresses him funny --- not the smartest move you could make.
For that reason, it's important to do your homework and understand what actions an SEO company will be performing for you, and what impact this work may have as a result.
So here are 3 bits of homework you should absolutely do when seeking out a Search Engine Marketing Company:
- Ask what actions they will be taking on your behalf and ask for proof. Ask them for the statistics which show that what they are doing for other clients is successful, and ask how they will do the same for you.
- Google the SEO company's name and see what other websites might have to say about them. You might find supporting media reports or negative evaluations. Take it all with a grain of salt, but at least you will have a bit more information about them than when you started. You will have done your homework.
- Do a little research about the actions they will be using to achieve the results you will be paying for. Just when you think you're ready to do business with them, do this one last assignment --- The more you know about what will be done on your behalf, the better prepared you will be to stop foul practices before they're employed.
Although having your website rank high on the first page of search results is terrific, be aware that with today's rapidly evolving Search Engines your ranking today might not be your rank tomorrow. Globi Web Solutions strongly believes that the money you would have paid to a company promising Search Engine Optimization is better spent on 'targeted' online campaigns like Google AdWords.
DID YOU KNOW:
Now we offer QuickCarts+ for the business who loves the QuickSites+ simplicity and affordability but needs an equally simple Self-Updateable Online Catalogue, Shopping Cart and eCommerce. For those who are not yet ready for Globi's full custom solutions, QuickCarts+ is ideal.
- Add and delete products on the fly
- Take advantage of a 24/7 Storefront
- Attract more visitors to your website.
- Generate more sales.
- Give yourself the leading edge over your competitors.
And the best part... Catalogue, Shopping Cart and eCommerce for only $999!
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