:: Volume 6, Issue 7 - August, 2006 ::

Thank You for Your Interest in Empowering Your Business on the Web
And thank you for your interest in receiving this newsletter.

Called to Action!

Web Designers, landscapers, lawyers, country inns; we're all in business for one reason --- to finish the day with the financial balance leaning more to the black than it does to the red. We want a return on our investment. That's why what we do is called "business", not "hobby".

Read on to find out how one simple thing can improve your business.

Did you "read on"? Of course you did --- you're reading this right now. When I wrote "Read on to find out how one simple thing can improve your business", that is what is referred to as the classic Call-to-Action, and THAT'S what this month's issue of your Globi Newsletter is all about.

We all use "Calls-to-Action" every day, and often without realizing it. We run into a friend on the street, have a quick chat, check the time, realize we're both late for meetings and part with "Call me about the weekend", or "Email me the latest baby pictures". What we're really saying is "This relationship is not over".

And so it should be in business, both with communications (phone calls, emails, meetings) and with your sales/marketing tools (billboards, brochures, magazine ads, WEBSITES). Yes, particularly websites. Yes, particularly websites, given that the web is the biggest marketing tool used today.

Take a look at your own website's Home Page, right now. Let's assume that it's professionally outlined, visually appealing, and quickly tells visitors to your website what your company is all about (if it's not, CALL US before any more damage is done!). Now, without scrolling down or clicking through to another Page, are you asking the visitor to DO anything besides read? Is the visitor left to say "Yeah, so what now?" Are you giving them a Reason to do anything?

Subscribe Now!

If you have a newsletter, you'd better see somewhere on the top part of that Home Page a place for me, the visitor, to click and sign up for that newsletter. And equally important, WHY should I sign up to your newsletter? What will I gain in return for sharing my precious contact information with you?

Book Now!

Do you offer a service that requires booking ahead of time such as hotels, car rentals… or, for the more adventurous, skydiving tours? How visible is the button that says "Book Now!" to a newcomer to your site?

Time Sensitive

I still recall my own recent experience shopping online at Dell Computer's website and right there on the Home Page was this great time-sensitive offer for a (name cool computer here). Well I didn't have a chance to do the transaction at the time so I came back to it the next morning, confident I was going to take advantage of this sweet little deal but it was gone! Damn. You can bet that next time I will act when I see the offer!

Other Calls-to-Action that can be exercised can be "Limited Availability, Call Now!", "Order Here", "Sign Up for our Informative Newsletter", "Try our Free Online Estimator" or "Free Article --- 10 Secrets to Huge Conversion Rates". You want every visitor to your website to make the conscious decision to 'take action', and then to have that ability right there and then to take that action.

Ultimately, you want your Call-to-Action to move the prospect one step closer to becoming a client and the client one step closer to increasing their business with you. The Call-to-Action must create a need within the customer that will compel them to take that particular action at that particular moment in time. Most important of all --- make it easy for them to take action and to get results! A Call-to-Action is "DO THIS NOW! GET THIS NOW! DON'T BE LEFT BEHIND!", not "Come back some time in the future, click through three screens, fill out a 16-field form and maybe we'll have something of interest for you".

So, take a hard and honest look at your marketing materials --- especially your website --- and check out your Calls-to-Action. And if you need help developing them or putting them in place, give US a call (a not-so-subtle Call-to-Action!). That's why Globi Web Solutions is here, to engineer the web to bring people and business together.

Hey - share the Wealth!

People you care about could be benefiting from the wealth of information on new and solutions on the Web. So help them by forwarding this issue of Globi Web Solutions Newsletter!

Privacy

As our subscribers, we respect your privacy and will never make our mailing list publicly accessible.

Until next month, we remain your humble messenger to the internet.

Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without the inclusion of Globi Web Solutions' Reprint Permission below.

Reprint Permission

Although this material is subject to copyright, please feel free to reprint this publication, in whole or in part, in your company publication, in training, presentations, or wherever you feel this would be of benefit. This also holds true for members of the media. All we ask (actually, we insist) is that you use the following credit line:

Reprinted with permission from Globi Web Solutions, a leading Website Design and Development Company based in Calgary. For further resources and information, go to globi.ca. Copyright © 2010 Globi Web Solutions.