A Picture Speaks a Thousand Words

With modern technology being as advanced as it is, there is often no need to leave the comfort of our desk to do business with other people. We can carry out many functions without ever having to meet with associates or leave the office. This can seem all too convenient. Yet, have you considered the repercussions to not knowing who it is you are doing business with? Even just having a face to the name can add so much more to your business communication and relationships.

'A picture speaks a thousand words.' We have all heard this saying, more than once, I would imagine. But consider for a moment how very true this statement really is.

A picture can tell you so many things. And in business, this is true even moreso. We are a visually stimulated culture. Just look at the web. It is an eyeball to the world. In the web world, we still want to know who we are virtually shaking hands with.

The Eyes Have it!

By nature, the most successful ad campaigns are those that use people in them. We can't help but instantly draw our attention to the eyes looking back at us. This is precisely the reason why every business website should contain the faces of those that the world is going to do business with. It's important to display your organization and members more translucently. This serves to cultivate a customer's ease and comfort to be able to help potential customers feel that they can relate to the people that they are entrusting their time and money with.

Two Ships in the Night

This subject was also brought up while visiting our Manhattan clients. Do your customers know you? Would you know if you were having lunch next to each other? Can they pick you out of a line-up? Can they meet you in an airport and wave hello at first glance? They should be able to. And when this happens, it means that you and your business have come to mean something deeper to them. And to you, it means that without your clients knowing you, how can you get to know them? It is an integral relationship-albeit one that may be generated across computers, websites, cities, and even countries.

The New You

I need to firstly introduce a hard subject here and one that perhaps a few people might deny but, let's face it - we're getting older! So please let go of that outdated, younger version of yourself that is posted on your website. Hey, let's face it, we are all getting older. So avoid the shocked look when people finally do meet you. Besides, it's time to embrace your age with the wisdom you've earned - it'll only do you credit in people's perception of your industry knowledge.

Let's Keep it Together Now

While you might think that you have a lot of attrition, just get a group shot and see how fast it gets out of date. Do you want to spend more time updating your site every single time faces need to be added or removed? We are all busy enough in today's business world!

Keep it Professional

The digital camera world is reeking havoc on what people are interpreting as professional photos. But trust me - we can all tell! So make sure you use a professional photographer who understands lighting, who will eliminate the shadowed halos that appear on back walls, and who will display you as a professional organization worthy of doing business with.

So, as best said, let that picture speak a thousand words - for both you and your clients! Without knowing who you are dealing with, can you truly foster a great personable and workable business relationship that maximizes your needs as a client? Be known and get to know those you do business with. It will only foster harmonious, personable, and lasting business relationships.

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Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

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