Note from Editor:

This is a very good subject. Something in fact that Globi implemented long before Google even brought it to the table. While Day-Parting has been around for about a year now, it is still surprising how many people are still throwing their money away when they can be maximizing what they are already spending to drive traffic to their website.

Read on. This is powerful stuff!

Your PPC campaign and DayParting for maximizing ROI

What is DayParting?

In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.

For example, rush hours are often particular dayparts for radio stations. Traffic reports are usually given at these times, and rarely at others. On TV, mornings are often filled with children's programming (especially on weekends), while late-nights are attractive mostly to young adults.

How does this relate to the web?

Simple: Advertising!

As you may be aware, Pay-Per-Click is the most cost-effective form of advertising available at the moment. The concept is to show ads which advertise your product or service, and you only pay when someone clicks your ad which takes them to your website.

What most advertisers do is they set up a PPC campaign, and then let it run ad-infinitum, simply paying their Google invoice every month.

The savvy advertiser may notice certain trends though. What days are most purchases happening? What time of day are most conversions taking place? These are very important metrics to understand when it comes to PPC advertising.

Applying dayparting to PPC advertising is simple: If you know that your product sells best during specific hours of specific days of the week, why then would you pay for clicks 24/7?

Just turn off your campaign in off-hours, and you'll save a bundle, which you may be able to contribute to boosting your campaign during peak-hours.

Of course you can do this manually every day, or you can focus your energy on other money making ideas and automate your DayParting.

Call Globi Web Solutions to stop wasting money: 403-229-3800

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Globi Web Solutions
1023 - 12th Ave SW
Calgary, Alberta, T2R 0J5
Phone: (403) 229-3800
E-mail: admin@globi.ca
Web Site: http://www.globi.ca

Copyright © 2010 Globi Web Solutions. All Rights Reserved. No part of this newsletter may be reproduced in whole or in part without the inclusion of Globi Web Solutions' Reprint Permission below.

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Reprinted with permission from Globi Web Solutions, a leading Website Design and Development Company based in Calgary. For further resources and information, go to globi.ca. Copyright © 2010 Globi Web Solutions.