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june 2010
At Globi we're always busy keeping up with the never-ending changes to the online world. We meet
regularly to discuss better ways to code and market sites, new technologies that promise to be "the next big thing"
and make sure we can answer our client's questions.
We've found two themes keep popping up;
how do I promote my site, and what new web technologies should I be aware of?
Instead of waiting for you to ask these questions, we're bringing back our newsletter to keep
you informed. We know you're busy, so we'll keep them short and to the point, but we think you'll
find them valuable to make sure you're getting the most from your website.
If you have any topics you'd like to see covered here, we'd love to answer your questions. Send an
email to newsletter@globi.ca.
quick tip:
Are you still using your "___@hotmail.com" or "___@gmail.com" email account for business? Shame on you!
You should be promoting your own site with every email you send, not promoting Yahoo. Even if you
want to keep your old hotmail account, let us redirect your company email address so your clients
are reminded of who you are every time they email you.
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tip #01.
your website on the go
More and more people are accessing your website from a mobile device or PDA. Can your clients
grab the essentials of your business from a screen the size of a credit card?
Mini sites that are built to load quickly on smaller displays are becoming a necessity. According
to IDC, there were more than 450 million mobile Internet users worldwide in 2009, and by 2013 that
number is expected to double. We've read recently about the upcoming "death of the PC" with a healthy
dose of skepticism (rumors started by Steve Jobs) but there's no doubt companies need to adapt to the
rapidly-changing playing field by catering to the mobile crowd.
Making your site PDA-friendly sites can take two approaches. The first is to modify your existing
site to a flexible framework that will resize to fit in smaller screens, and coded so it won't
display large images that would otherwise slow the download speed to a crawl, or force wide pages
that are unreadable in a typical browser screen. This means your mobile visitors will have access
to all of the features and information available to your PC visitors. But that's not always a good
thing. Limited screen size and bandwidth can frustrate your visitors.
Alternatively, a smaller, streamlined version of the site can be built which will display only in
mobile devices. These mini-sites are built with speed and convenience in mind, with a minimum of
pages and text. The site is pared down to the essentials. Images are used sparingly if at all. From
the first page your visitors should know where to find you, how to contact you and other essential
info to get them in touch with you.
If you'd like to see how your site appears in different mobile platforms and discuss options for
updating it, contact your Globi developer or contact newsletter@globi.ca
and we'll help you out.
next month:
What are you saying to your visitors?
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