Primary Call to Action
The main goal of the website. Visitors need a strong and enticing call to action.
Highly visible contact information on every page makes it easier for visitors to reach out to you
Using high quality photographs of real people in your team lends infinitely more credibility and builds way more trust than any stock photo.
Give people the most common choices up-front, but don't bombard them with too many options
Showing community support elicits the marketing principle of recipocricy