Hospitality Industry Web Solutions
Globi understands hospitality industry trends and marketing. With over a decade
in the travel & tourism industry we have the experience and know how to make a
difference in your online presence. You don't want to just attract your "average"
visitor to your website - you want visitors to be interested in booking at your
hotel and in using your services.
Hotel Web Design and Hotel Website Marketing
- Currently 30% of all hospitality revenues in Canada and the U.S. are generated via the
Internet. By 2010 more than 45% of all revenues are expected to be Internet
generated.
- Hotel websites can sell room inventory directly to the consumer at a much
lower cost than channel marketing.
- Website ROI is not just a function of traffic, it is a function of
conversion also. The first step to effective online marketing is in tuning
conversion to the point that the hotelier is guaranteed a positive ROI once
they pay for traffic and other online marketing.
- Once the website converts efficiently, marketing and fiscal efforts can
go towards traffic generation. This is done most effectively via Pay-Per-Click
advertising, and the creation of portal sites as traffic hubs (these 2 also
work in conjunction with each other).
- Using split testing and statistical analysis, the website can continually
be improved to convert traffic into customers more efficiently and thus
improve ROI.
Ultimately a hotel website should be seen as a financial marketing function
once it's set up. For every X Dollars spent on marketing, it should generate Y
reservations. ROI is just your X:Y ratio.
f(x)=y
ROI = y/x
Here at Globi we know your target audience better than the rest and can help
fine tune your web presence to maximize your ROI
Please
click here and view our Hospitality work
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