Calgary Lead Generation & Marketing Strategy
Too many people get caught up in this Internet thing, thinking that they can create an empire with a simple website. This is just not the case.
The fundamentals of marketing haven't changed in centuries. At least not since the invention of the Gutenberg Printing Press. The Internet is just another tool in your marketing toolbox.
For your business to succeed, you need a holistic approach to marketing, and have a multi-pronged strategy.
Cold calling and traditional advertising don't work. You have to get into your prospect's head, and have the right conversation with them to build trust. Don't pound the streets, get prospects to call YOU.
Have a clear understanding of your marketing process and every step in it. Where leads come from, how leads become prospects, and how prospects become customers.
With a clear call to action, you need to get the message out. We'll help you with press releases, direct mail, email, magazines, Internet, webinars, and more.
You should be collecting contact information at every step. When your prospect list gets really big, it becomes incredibly powerful. What would you do if you KNEW that you made 20-50 sales EVERY time you send out an email?
An ongoing effort in your marketing tactics will continually improve your results and return on investment (ROI). With each iteration, you will gain more business for a lower investment.
Only Limited Engagements Available
Globi only takes on 1-2 new projects per month. We are very selective of whom we work with and what we work on. Open a dialogue about your project with us, and let's see if we're a good fit.Get a Free Consultation