Search Engine Optimization
Want more visitors to find your website? Globi's SEO can help you to do just that!
Search Engines are one of the primary ways that Internet users find websites. That's why a
website with good Search Engine Listings may see a dramatic increase in traffic.
The objective of Search Engine Optimization is to increase web visitor counts by ranking very
high in the results of searches using the most approp0riate keywords describing the content of
your site. To learn more on how Search Engine Optimization works, go to Get Found on the Internet.
In order to enhance the website's targeted traffic, Globi will prepare a detailed plan for
optimizing content to improve rankings within the algorithms employed by the major Search Engines. The
entire breakdown of this search Engine Optimization is as follows:
Strategy
Prior to commencement, your existing website must be reviewed for content and structure. Globi Web
Solutions will then provide an assessment and recommendations for content and structure adjustment prior to submission.
Target Audience Review
This includes consulting with Globi Web Solutions to understand the target audience of the site and company. As
you know your business better than anyone, it is up to you to clearly communicate this information before keyword
research can begin.
Keyword and Competitor Research
Globi Web Solutions would provide extensive research on keywords and key phrases related to search engines. Also
at this time, research would be conducted on current search practices performed by search engine users as well as the
keywords and phrases used by main competitor sites.
Proposed Site Content and Structure for Adjustment
After the Target Audience Review and Keyword & Competitor Research have been completed, adjustments must be implemented
on the website to improve it. A report would be submitted to you recommending such adjustments to your site including
recommendations for incorporating researched key phrases into the main text copy and manipulation of website code to maximize
Search Engine ranking. As current website adjustments are outside the scope of this proposal, you would be responsible for
arranging for these adjustments or otherwise authorize Globi Web Solutions to proceed to make the recommended site adjustments
based on an independent proposal to be submitted to you under separate cover.
Search Engine Submission:
These days it is no longer necessary to submit a site to the Search Engines as they will find your site by spidering
other websites. You should however consider an ongoing campaign for growing your content, as well as ongoing link-building
campaigns to increase the number of websites that link to your site.
If you require faster results to get more visitors to your site, check out our Pay Per Click section—a great idea for any business serious about getting traffic to their site.
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