Calgary Pay-Per-Click (PPC) Marketing

PPC is the most effective online marketing strategy bar none. Your site will enjoy immediate traffic, and your PPC campaign can be refined with instant results, to maximize your return on investment.

Unlike SEO, which takes a long time to see results, with PPC your marketing efforts are immediately visible. We do recommend however that you implement both strategies to ensure quality traffic in the long-run.

Globi's PPC Foundation Tactics

• Keyword Research. We need to establish the most important keywords you would like your site to be found for, as well as keywords for which you do not want to pay for clicks.
• Account Setup. Globi will guide you through the account setup process with Google.
• Ad Writing. We will craft enticing ads to be displayed on the Google network.
• Conversion Goals. Ultimately, you want visitors to perform an action on your website. We will install tracking code that then allows us to see which ads and keywords are performing best, and which are not performing well.
• Analytics. We recommend Google Analytics be installed as this is a powerful package and free. Google Analytics provides excellent intelligence on your website visitors, and ties in perfectly with Google Adwords.

Globi's PPC Management Overview

Once your campaign is set up, we will regularly analyze the data, and tweak your campaign to maximize your return on investment.

• Data Analysis. From the analytics, we can determine which keywords need budget adjustments to achieve better position placements, and we can identify any new negative keywords we want to exclude from the bidding process.
• Keyword Updates. If new potential keywords are identified, they will be added to your campaign, and will be reviewed after enough data is collected, to determine their quality.
• Split Testing. Part of creating a winning campaign, is to always be improving. We will ensure that you always have 2 ads running, thereby competing with yourself. Each cycle, the losing ad will be removed, and a new ad crafted.

Globi's PPC Packages

PPC Bronze

• 1 Campaign / 1 Ad Group
• 10 Initial Keywords
• Regular Split-Testing of Ads
• 1 Hour of Analysis and Tweaking
• Conversion Tracking

PPC Silver

• 2 Campaigns / 4 Ad Groups
• 25 Initial Keywords
• Regular Split-Testing of Ads
• 2 Hours of Analysis and Tweaking
• Conversion Tracking

PPC Gold

• 3 Campaigns / 6 Ad Groups
• 50 Initial Keywords
• Regular Split-Testing of Ads
• 3 Hours of Analysis and Tweaking
• Conversion Tracking