Calgary Search Engine Optimization

SEO is a very good strategy to get your website higher up in the organic search results. This is a long-term strategy, which could take some time to show results, but the results are long-lasting, unlike with SEM strategies like Pay-Per-Click.

Globi's SEO Foundation Tactics

• Keyword Research. We need to establish the most important keywords you would like your site to rank higher for.
• Solve Canonical Issues. We ensure that all pages have only one address. If your homepage is accessible via domain.com, www.domain.com, domain.com/index.html, and www.domain.com/index.html, it is seen as 4 different pages. This can lead to duplicate content penalties.
• Broken Links. There should be no broken links, or redirected pages.
• Page Uniqueness. We will ensure that all pages have unique titles and headings, and that keyword usage is optimal throughout the most important pages. Additionally, we will reduce the duplicate content risk as much as possible.
• Keyword Copy Usage. We will make sure that the most important keywords are used on the website as links to the relevant pages somewhere on the site, and as part of the natural copy of the site - all while trying not to make it appear "stuffed".

Additional Technical Reinforcement

• Analytics. We recommend Google Analytics be installed as this is a powerful package and free. Google Analytics provides excellent intelligence on your website visitors, and knowing how people get to your site today, helps to improve how they get there tomorrow.
• Google Sitemaps. Each website should have a sitemap published through Google Webmaster Tools. This may not guarantee listing of all pages, but at least it guarantees that Google will know about all the available pages.
• RSS Feeds. All blog content should be accessible via an RSS feed, and this feed needs to be compliant and pinged by Google's blog search to ensure coming up in the blog search results.

Ranking & Competitive Analysis

• Keyword Rankings. Your keyword rankings will be monitored regularly. This provides positive reinforcement to marketing campaigns, and identifies any lowering in rankings that require additional work.
• Competitive Link Analysis compares your website with 3 main competitors and shows the inbound link landscape. This can provide some good intelligence on where competitors are receiving links from, and where you should be obtaining links from.

Ongoing Link Building

The largest part of SEO is ongoing link building. The more sites that link to your website with your keywords, the better. The best links are obtained organically, and the best way to attract these is to provide plenty of good quality content that people will want to link to.

• Blog Posts. We will write quality articles for your industry for publishing in your blog, as regular blog posts create quality content on an on-going basis. This is one of the best ways to generate those non-solicited organic back-links.
• Directory Submissions. We will submit your website to various directories on an on-going basis. Although the back-links from directories do not carry much weight, they do add up in time, and increase your rankings.
• Blog Comments. Many blogs allow commenting by visitors, and this is a good way to also generate back-links on an on-going basis. We will continuously research these blogs and comment in them.

Globi's SEO Packages

SEO Readiness Package (one-time)

• 1 Primary Keyword
• up to 5 Secondary Keywords
• Canonical Issues Resolution
• Keyword Integration in Titles, Headings, Copy, and Links
• Analytics Installation w. 1 Goal defined

SEO Bronze (ongoing)

• 1 Primary Keyword
• 1 Hour of Foundation & Readiness (on-site factors)
• 1 Article / Blog Post Written
• Submission of Article / Blog Post (Manual, not automated)
• 25 Directory Submissions (Manual, not automated)
• Basic Reporting

SEO Silver (ongoing)

• 1 Primary Keyword
• up to 3 Secondary Keywords
• 2 Hours of Foundation & Readiness (on-site factors)
• 3 Articles / Blog Posts Written
• Submission of Articles / Blog Posts (Manual, not automated)
• 50 Directory Submissions (Manual, not automated)
• Detailed Reporting

SEO Gold (ongoing)

• 1 Primary Keyword
• up to 6 Secondary Keywords
• 2 Hours of Foundation & Readiness (on-site factors)
• 5 Articles / Blog Posts Written
• Submission of Articles / Blog Posts (Manual, not automated)
• 100 Directory Submissions (Manual, not automated)
• Detailed Reporting