Website Planning
Some of the best websites in the world start as a little idea. If you're looking to make your e-Business idea a reality, it will take careful planning to ensure success. Too many companies fail because they are not prepared to invest in this most important aspect of any project.
If you fail to plan, you plan to fail.
Strategic Planning
Globi can work with you to define your exact target market demographics. Who are your best clients? Where are they? How do we best get your marketing message to them? What influences their buying decisions? How do they buy? How can we increase the chance that they'll become repeat customers?
These are just some of the questions to ask before getting started.
Content Planning and Site Usability
Globi Web Solutions has decades of experience in building user interfaces and planning content. A website is not simply a collection of web pages. Information is only valuable when your clients can find it quickly. The hierarchy of this information needs to be planned and prioritized to direct your visitors, not leaving their browsing to chance.
Visitors can easily be overwhelmed by too much information, discouraged by hidden information or lost by confusing navigation. It only takes seconds for your visitors to move on to your online competitors, so a clear, logical presentation of information is vital to converting traffic to long-term clients.
Your website visitors have been trained to use the internet by the other websites they visit. It is important to the overall success of your website that they don't need to be re-trained when they get to your site. Before choosing the most creative navigation options, we always need to ask how your first-time visitors will react.
Functional Specifications
A specification (or "spec" for short) in the web and software development world, is a detailed plan describing the desired website or software program in detail, in such a manner that anyone reading the specification would be able to envisage to a high degree what the final product would be like.
Developments that don't have detailed specs usually fail miserably. Conceptual problems that should have been identified in the design phase are very expensive to correct once coding has begun. Specs also avoid potential misunderstandings by defining the project deliverables to ensure understanding between both parties.
With a decent spec, you can:
- reduce development costs
- identify design flaws before they're built
- prevent dreaded scope-creep
- keep on time and on schedule
Diagramming functionality and information architecture can simplify a complex process where explanations aren't sufficient.
See how Globi Web Solutions can help you plan your next iteration on the Web ... and stay on top of your competition! Contact us today!
|
